The event marked a new step forward in the journey of spreading sustainable development trends, with the young generation as the focus, inspiration and driving force for positive changes for a green future. According to the agreement, the two sides will establish a strategic cooperation relationship in the field of communication with the goal of enhancing information efficiency, strongly spreading green and sustainable development values to the community. Specifically, through a system of widespread electronic communication platforms and social networks - VCCorp will sponsor communication for activities and events organized by the Green Future Fund. And the Gen Green platform - a digital initiative dedicated to the green generation led by the Green Future Fund - will coordinate with Channel 14 to develop a Gen Green section on the leading information channel for young people. This will be a space connecting green ideals with young lifestyles, bringing the concept of "sustainable development" closer and more widespread in the new era. Green stories, campaigns or activities will be told in a language that young people love - easy to read, easy to understand and easy to inspire. The two sides will also actively coordinate to plan the organization of the Green Awards within the framework of the WeChoice Awards 2025 - a category to honor outstanding individuals, organizations and initiatives for the environment. This is an important step in the journey to awaken the green spirit in the young generation, encouraging positive actions, even small ones, that can create big changes. Not only does it acknowledge, Green Awards will act as a bridge, bringing environmental efforts closer to the community, spreading widely and inspiring the spirit of action from the smallest things. Because sometimes, big changes start from a small but correct choice such as reusing an old item, limiting plastic waste, or simply sowing a green seed for the future. Speaking at the signing ceremony, Ms. Le Thai Ha - Executive Director of the Green Future Fund said: "The Green Future Fund does not want to mention the environment as an issue, we want to convey a story of hope, of action, of daily choices. And with a diverse and reputable media ecosystem, we believe that VCCorp will bring meaningful messages about environmental protection from the Fund deeper into community life - especially the young community, the pioneering force for positive change and sustainable development of the country". On the side of VCCorp, Ms. Phan Dang Tra My - Deputy General Director of VCCorp, General Director of Admicro shared: "With the strength of multi-platform communication and the ability to connect deeply with young people, we believe that this cooperation will not only stop at communication, but will open up substantial changes in awareness and action for the environment. We are committed to making the most of our resources and experience to effectively support the Fund's activities, contributing to raising awareness and promoting action for the environment in the community. In particular, the cooperation between Channel 14 and Gen Green is an important step for us to work together to build creative content, inspiring young people about green lifestyles." Through the signing ceremony of cooperation between a deep content platform and a dynamic and rich digital media ecosystem, the two sides expect to strongly spread the spirit of green living, contributing to building a community of positive action for a sustainable future. Green Future Fund: a non-profit organization of Vingroup, with the mission of promoting practical action programs for green and sustainable development in Vietnam. VCCorp: a leading technology company in Vietnam, owning a diverse digital media ecosystem and having great influence in the community. Gen Green: a digital platform and community for the green generation, initiated by Vingroup, chaired by Green Future Fund and jointly developed by companies in the Vingroup ecosystem. Channel 14: a general electronic information channel of VCCorp, with content oriented towards young people.
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